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✏️ Editing: schema-markup.json

{
  "_comment": "UNIVERSAL SCHEMA MARKUP FOR SEO/AEO/GEO - Copy relevant sections to your pages",
  "_lastUpdated": "2026-02-08",
  
  "organization": {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Your Company Name",
    "alternateName": "Short Name or Abbreviation",
    "url": "https://yourwebsite.com",
    "logo": {
      "@type": "ImageObject",
      "url": "https://yourwebsite.com/logo.png",
      "width": 512,
      "height": 512
    },
    "description": "Brief description of your organization for AI understanding",
    "foundingDate": "2020",
    "founders": [
      {
        "@type": "Person",
        "name": "Founder Name"
      }
    ],
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "123 Main Street",
      "addressLocality": "City",
      "addressRegion": "State",
      "postalCode": "12345",
      "addressCountry": "US"
    },
    "contactPoint": {
      "@type": "ContactPoint",
      "telephone": "+1-555-123-4567",
      "contactType": "customer service",
      "availableLanguage": ["English"],
      "areaServed": "US"
    },
    "sameAs": [
      "https://facebook.com/yourpage",
      "https://twitter.com/yourhandle",
      "https://linkedin.com/company/yourcompany",
      "https://instagram.com/yourhandle",
      "https://youtube.com/yourchannel"
    ]
  },

"website": {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "name": "Your Website Name",
    "url": "https://yourwebsite.com",
    "description": "Main description of your website",
    "publisher": {
      "@type": "Organization",
      "name": "Your Company Name"
    },
    "potentialAction": {
      "@type": "SearchAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://yourwebsite.com/search?q={search_term_string}"
      },
      "query-input": "required name=search_term_string"
    }
  },

"webpage": {
    "@context": "https://schema.org",
    "@type": "WebPage",
    "name": "Page Title",
    "description": "Page description for search engines",
    "url": "https://yourwebsite.com/page-url",
    "breadcrumb": {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://yourwebsite.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Category",
          "item": "https://yourwebsite.com/category"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Current Page",
          "item": "https://yourwebsite.com/category/page"
        }
      ]
    },
    "mainEntity": {
      "@type": "Thing",
      "name": "Main Topic of the Page"
    }
  },

"article": {
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Article Title - Keep Under 110 Characters",
    "description": "Brief article summary for search results",
    "image": [
      "https://yourwebsite.com/images/article-1200x800.jpg"
    ],
    "author": {
      "@type": "Person",
      "name": "Author Name",
      "url": "https://yourwebsite.com/author/name"
    },
    "publisher": {
      "@type": "Organization",
      "name": "Your Company",
      "logo": {
        "@type": "ImageObject",
        "url": "https://yourwebsite.com/logo.png"
      }
    },
    "datePublished": "2026-02-08T08:00:00+00:00",
    "dateModified": "2026-02-08T10:00:00+00:00",
    "mainEntityOfPage": {
      "@type": "WebPage",
      "@id": "https://yourwebsite.com/article-url"
    },
    "articleSection": "Category Name",
    "wordCount": 1200
  },

"faqPage": {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "What is your main service?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Clear, concise answer that directly addresses the question. Keep it under 320 characters for featured snippets."
        }
      },
      {
        "@type": "Question",
        "name": "How do I get started?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Step-by-step answer that helps users take action. Include relevant keywords naturally."
        }
      },
      {
        "@type": "Question",
        "name": "What makes you different?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Highlight unique value propositions and competitive advantages clearly."
        }
      }
    ]
  },

"howTo": {
    "@context": "https://schema.org",
    "@type": "HowTo",
    "name": "How to Complete a Specific Task",
    "description": "Brief description of what this guide teaches",
    "image": "https://yourwebsite.com/images/howto-main.jpg",
    "totalTime": "PT30M",
    "estimatedCost": {
      "@type": "MonetaryAmount",
      "currency": "USD",
      "value": "50"
    },
    "supply": [
      {
        "@type": "HowToSupply",
        "name": "Required supply 1"
      },
      {
        "@type": "HowToSupply",
        "name": "Required supply 2"
      }
    ],
    "tool": [
      {
        "@type": "HowToTool",
        "name": "Required tool 1"
      }
    ],
    "step": [
      {
        "@type": "HowToStep",
        "name": "Step 1: Prepare",
        "text": "Detailed instructions for step 1",
        "image": "https://yourwebsite.com/images/step1.jpg",
        "url": "https://yourwebsite.com/howto#step1"
      },
      {
        "@type": "HowToStep",
        "name": "Step 2: Execute",
        "text": "Detailed instructions for step 2",
        "image": "https://yourwebsite.com/images/step2.jpg",
        "url": "https://yourwebsite.com/howto#step2"
      }
    ]
  },

"product": {
    "@context": "https://schema.org",
    "@type": "Product",
    "name": "Product Name",
    "image": [
      "https://yourwebsite.com/images/product-1.jpg",
      "https://yourwebsite.com/images/product-2.jpg"
    ],
    "description": "Detailed product description with key features and benefits",
    "sku": "SKU-12345",
    "brand": {
      "@type": "Brand",
      "name": "Brand Name"
    },
    "offers": {
      "@type": "Offer",
      "url": "https://yourwebsite.com/product-url",
      "priceCurrency": "USD",
      "price": "99.99",
      "priceValidUntil": "2026-12-31",
      "availability": "https://schema.org/InStock",
      "itemCondition": "https://schema.org/NewCondition"
    },
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "4.5",
      "reviewCount": "128"
    },
    "review": [
      {
        "@type": "Review",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": "5"
        },
        "author": {
          "@type": "Person",
          "name": "Reviewer Name"
        },
        "reviewBody": "Detailed review text"
      }
    ]
  },

"localBusiness": {
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Your Business Name",
    "image": "https://yourwebsite.com/images/business.jpg",
    "@id": "https://yourwebsite.com",
    "url": "https://yourwebsite.com",
    "telephone": "+1-555-123-4567",
    "priceRange": "$$",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "123 Main Street",
      "addressLocality": "City",
      "addressRegion": "State",
      "postalCode": "12345",
      "addressCountry": "US"
    },
    "geo": {
      "@type": "GeoCoordinates",
      "latitude": 40.7128,
      "longitude": -74.0060
    },
    "openingHoursSpecification": [
      {
        "@type": "OpeningHoursSpecification",
        "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
        "opens": "09:00",
        "closes": "18:00"
      },
      {
        "@type": "OpeningHoursSpecification",
        "dayOfWeek": "Saturday",
        "opens": "10:00",
        "closes": "16:00"
      }
    ],
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "4.8",
      "reviewCount": "256"
    }
  },

"service": {
    "@context": "https://schema.org",
    "@type": "Service",
    "name": "Service Name",
    "description": "Detailed service description",
    "provider": {
      "@type": "Organization",
      "name": "Your Company Name"
    },
    "areaServed": {
      "@type": "Country",
      "name": "United States"
    },
    "hasOfferCatalog": {
      "@type": "OfferCatalog",
      "name": "Services",
      "itemListElement": [
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "Service",
            "name": "Specific Service 1"
          }
        }
      ]
    }
  },

"breadcrumbList": {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "name": "Home",
        "item": "https://yourwebsite.com/"
      },
      {
        "@type": "ListItem",
        "position": 2,
        "name": "Category",
        "item": "https://yourwebsite.com/category"
      },
      {
        "@type": "ListItem",
        "position": 3,
        "name": "Current Page",
        "item": "https://yourwebsite.com/category/page"
      }
    ]
  },

"videoObject": {
    "@context": "https://schema.org",
    "@type": "VideoObject",
    "name": "Video Title",
    "description": "Video description with relevant keywords",
    "thumbnailUrl": "https://yourwebsite.com/images/video-thumbnail.jpg",
    "uploadDate": "2026-02-08T08:00:00+00:00",
    "duration": "PT10M30S",
    "contentUrl": "https://yourwebsite.com/video.mp4",
    "embedUrl": "https://yourwebsite.com/embed/video",
    "interactionStatistic": {
      "@type": "InteractionCounter",
      "interactionType": { "@type": "WatchAction" },
      "userInteractionCount": 10000
    }
  },

"speakable": {
    "@context": "https://schema.org",
    "@type": "WebPage",
    "speakable": {
      "@type": "SpeakableSpecification",
      "cssSelector": [".headline", "#article-body"]
    },
    "headline": "Article Headline for Voice Search",
    "description": "Description optimized for voice assistants"
  },

"aiOptimization": {
    "_comment": "Additional tips for GEO (Generative Engine Optimization)",
    "contentGuidelines": [
      "Use clear, factual statements that AI can easily extract",
      "Include direct answers to common questions in first 100 words",
      "Structure content with clear headings (H2, H3)",
      "Use bullet points and numbered lists for easy parsing",
      "Include statistics with sources",
      "Write in a natural, conversational tone",
      "Cover topics comprehensively (1500+ words for pillar content)",
      "Use semantic keywords and related terms",
      "Include expert quotes and citations",
      "Keep information up-to-date and accurate"
    ],
    "trustSignals": [
      "Author bios with credentials",
      "Publication dates and last updated timestamps",
      "Citations to authoritative sources",
      "Clear about/contact information",
      "Privacy policy and terms of service",
      "SSL certificate (HTTPS)",
      "Social proof (reviews, testimonials)",
      "Professional design and UX"
    ]
  }
}

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